The Changing Dynamics of News in India & Its Challenges

An economy that is growing at 8.5percent and a very bright outlook for its future. . .that’s the India story at it’s best. However, the unmentioned success story, which in a way completes the picture, is that the free press that our 60 year old democracy has managed to sustain.Moving back to 1870 when India’s first newspaper – The Bengal Gazette – to today’s plethora of papers and news channels; the media industry has come a long way. However, a little bit of research on the rise of press in India, who largely serve India news reveals that the true growth along with the steep growth curve actually occurred only after the advent of the vernacular media.This shift from the significant languages, Hindi & English, towards regional languages made sense considering the diversity in the country. Here in India dialects change every few hundred kilometers and languages change from state to state. To effectively make people understand what all that’s important to them, news in 1 word, it was critical that they be addressed in their language.That is why, the vernacular media has done extremely well in India. The same idea was carried forward by the radio and subsequently by the social websites. However significant the national level news channels in Hindi and English could be, people across India do keep a tab on the information channels which offers them news within their language. The frequent man only loves to understand news in the language he is most comfortable in.In this manner latest news India gradually became newest news in Mumbai, Delhi, Chennai, Bangalore etc..Furthermore, this localization of articles also ensured that breaking news, the mainstay of a news station, also got a local taste. Thus, one has breaking news from Delhi or Mumbai etc.. News was essentially localized in nature but because of the localization of the channels content policy, such news additionally got prominence.However, the addition of local content in a way is contributing to the dilution of their media’s core competencies. That ideal balance between what is important on a local level and what’s important if it came to the bigger image was still wanting.Welcometo the world of Internet news. An arena where news is served piping hot, latest news and breaking news theories work and in the same time a judicial mix between international, national, vernacular and local material could be attained with finesse.The Internet news version holds great promise for a nation as diversified as India. News, anyplace, anytime is something that this version can indeed deliver. However, on the flip side, the low penetration of Internet in India is slowing the Arrival of the Online arena in India. As of 2008, you will find 60,000,000 Internet users-comprising 6.0percent of the country’s population-in India.However, for Internet to perform at its best level there needs to be a broadband link. All that is thought of as USPs of Internet; namely the seamless integration of material with movie and a great deal of interactivity thrown in, would perform at their optimum just on a super fast broadband link. For more detail click on this link

Leave a Reply

Your email address will not be published. Required fields are marked *